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American Family vs. Geico Auto Insurance (2024)

Read our comparison of American Family vs. GEICO auto insurance rates based on age, driving record, and credit score. Both American Family and GEICO have great customer satisfaction and low customer complaint ratios, but GEICO has higher financial strength ratings. American Family Insurance has better rates for drivers with a poor driving record, but GEICO has cheaper auto insurance rates for teen drivers.

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Rachel Bodine

Feature Writer

Rachel Bodine graduated from college with a BA in English. She has since worked as a Feature Writer in the insurance industry and gained a deep knowledge of state and countrywide insurance laws and rates. Her research and writing focus on helping readers understand their insurance coverage and how to find savings. Her expert advice on insurance has been featured on sites like PhotoEnforced, All...

Feature Writer

Daniel Walker

Licensed Auto Insurance Agent

Daniel Walker graduated with a BS in Administrative Management in 2005 and has run his family’s insurance agency, FCI Agency, for over 15 years (BBB A+). He is licensed as an insurance agent to write property and casualty insurance, including home, life, auto, umbrella, and dwelling fire insurance. He’s also been featured on sites like Reviews.com and Safeco. To ensure our content is accura...

Licensed Auto Insurance Agent

UPDATED: Jun 21, 2023

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Advertiser Disclosure: We strive to help you make confident auto insurance decisions. Comparison shopping should be easy. We are not affiliated with any one auto insurance provider and cannot guarantee quotes from any single provider. Our partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different companies please enter your ZIP code on this page to use the free quote tool. The more quotes you compare, the more chances to save.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about auto insurance. Our goal is to be an objective, third-party resource for everything auto insurance related. We update our site regularly, and all content is reviewed by auto insurance experts.

Things to Remember

  • Both American Family and Geico have great customer satisfaction and low customer complaint ratios
  • Geico has the highest possible financial strength rating from A.M. Best
  • American Family has better rates for drivers with a poor driving record
  • Geico has cheaper auto insurance rates for teen drivers
  • Geico offers more discounts than American Family

American Family, abbreviated as AmFam, and Geico are both reputable companies with stable financial strength. But which is better for you and your personal situation?

When comparing American Family vs. Geico, both are on the list of the best auto insurance companies, but how do they stack up when it comes to rates, discounts, consumer satisfaction, complaints, mobile apps, and financial strength?

Overall, auto insurance rates between the two companies don’t differ much; however, penalties for a bad driving record or poor credit score differ greatly. Geico is also defying the assumption that young males are poor drivers.

Read now to learn more about affordable American Family vs. Geico auto insurance, and enter your ZIP code above to start comparing free auto insurance quotes from providers in your area.

Is American Family auto insurance or Geico auto insurance cheaper based on age?

Age is one of the biggest factors in determining your auto insurance rates, and rightfully so — as we age, we drive more, so we become more practiced, aware, and safer behind the wheel.

Take a look at a comparison of American Family insurance rates and Geico insurance rates based on age, gender, and marital status.

American Family vs. GEICO Average Annual Auto Insurance Rates by Age

Age, Gender, and Marital StatusAmerican Family Average Annual RatesGeico Average Annual Rates
Single 17-year-old female$5,997$5,654
Single 17-year-old male$8,131$6,279
Single 25-year-old female$2,289$2,379
Single 25-year-old male$2,695$2,263
Married 35-year-old female$2,203$2,303
Married 35-year-old male$2,224$2,312
Married 60-year-old female$2,203$2,303
Married 60-year-old male$2,224$2,312

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The majority of auto insurance companies will charge more for male drivers, especially teens. Geico is definitely an excellent choice over American Family if you have a teen (specifically male) driver in your household.

At Geico, auto insurance rates for teen males are 23% cheaper than American Family, and rates for single 25-year-old males are 16% cheaper.

Overall, American Family vs. Geico auto insurance rates are fairly competitive for other age and gender groups.

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Is American Family auto insurance or Geico auto insurance cheaper based on driving record?

If you have a record of infractions such as speeding tickets, accidents, or DUIs, it doesn’t matter what company you choose; you will always pay higher rates than drivers with a clean record. Be sure to look into discounts to offset your high rates.

American Family vs. GEICO Average Annual Auto Insurance Rates by Driving Record

Driving RecordAmerican Family Average Annual RatesGeico Average Annual Rates
Clean record$2,694$2,146
With one speeding violation$3,026$2,645
With one accident$3,723$3,193
With one DUI$4,330$4,876

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American Family auto insurance rates are around $500 higher than Geico auto insurance rates for those with a speeding ticket or accident on their record. However, American Family is more forgiving for drivers that incur a DUI.

Geico auto insurance quotes increase more dramatically with more serious infractions. We figure this is because Geico was originally for government employees, so, naturally, there are greater penalties for breaking laws.

In fact, when compared to a driver with a clean record, Geico penalizes drivers that cause an accident with a 50% increase in rates. Drivers with Geico who get a DUI will pay well over double what a driver with a clean record pays. See Geico auto insurance review to learn more.

Is American Family auto insurance or Geico auto insurance cheaper based on credit score?

Unfortunately, auto insurance companies assume that drivers with bad credit are more likely to file a claim. The good news is that several states have passed bills making it illegal for auto insurance companies to base rates on credit scores.

Let’s take a look at how American Family and Geico handle drivers with good, fair, and poor credit scores.

American Family vs. GEICO Average Annual Auto Insurance Rates by Credit Score

Credit History SummaryAmerican Family Average Annual RatesGeico Average Annual Rates
Good Credit (670-739)$2,692$2,435
Fair Credit Score (580-669)$3,170$2,987
Poor Credit Score (300-579)$4,468$4,260

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Overall, Geico auto insurance quotes are cheaper than American Family auto insurance rates based on credit score. However, Geico is harsher when it comes to the difference in rates for a driver with fair or poor credit.

American Family rates increase by 18%-66% as a person’s credit score declines. Alternatively, Geico rates increase by 23%-75% for those with fair or poor credit scores.

No matter what your credit score is, Geico is a better option overall. But, if you choose Geico and you experience financial trauma, expect your rates to skyrocket. If that happens, it may be a good idea to change companies. Find out auto insurance companies that don’t check credit.

Does American Family or Geico have better auto insurance discounts?

Our data source shows only three discounts offered by American Family. Geico offers 14 discounts and gives a bigger discount for having air bags, which is the only discount American Family and Geico share.

American Family vs. GEICO Auto Insurance Discounts

DiscountsAmerican FamilyGeico
Anti-lock BrakesN/A5
Anti-TheftN/A25
Claim FreeN/A26
Daytime Running LightsN/A1
Defensive Driver10N/A
Driving Device/App40N/A
Emergency DeploymentN/A25
Federal EmployeeN/A8
Good StudentN/A15
MilitaryN/A15
Multiple PoliciesN/A10
Multiple VehiclesN/A25
Passive Restraint3040
Safe DriverN/A15
Seat Belt UseN/A15
Vehicle RecoveryN/A25

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If you’re considering Geico and have a bad driving record or a poor credit score, you should rely heavily on Geico auto insurance discounts. Some of Geico’s highest discounts are for anti-theft devices, vehicle recovery, being claim-free, insuring multiple vehicles, and urgently deployed military members.

There are two auto insurance discounts American Family offers that Geico does not: 1) the discount for completing a defensive driving course, and 2) the discount for using the American Family mobile app or device to track your driving habits.

Before you get your American Family or Geico quote, be sure to ask if there are any extra discounts by calling American Family or Geico customer service at the American Family or Geico insurance phone number.

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Does American Family or Geico have better auto insurance mobile apps?

Most of the bigger auto insurance companies have two different types of apps. One is a general app used to show electronic verification of coverage, pay your bill, or adjust your coverage levels. Before making adjustments, make sure you understand the different types of auto insurance coverage.

The other is a driving app that uses your mobile phone to record your driving habits. Alternatively, the company may request that you install a device into your car. This is called usage-based auto insurance.

One thing to note: Geico was the last of the top 10 auto insurance companies to design and implement a usage-based driving app, so be aware that they may still be working out the bugs. See Geico DriveEasy review to learn more.

Usually, in both the general app and the driving app, your American Family login or Geico login would likely be the same.

How does American Family vs. Geico auto insurance compare in financial strength and customer satisfaction?

Getting the best auto insurance rates is something worth celebrating, especially if you get to take advantage of a discount.

But it’s also critical to look at these companies’ financial strength, customer satisfaction with the American Family and Geico claims processes and customer complaints. The following three credible and trustworthy agencies shine a light on these factors:

A.M. Best scores companies based on their ability to meet their ongoing insurance obligations, such as balancing premiums collected and claims paid. The highest score A.M. Best awards is Superior A++.

Consumer Reports collects annual data from its subscribers regarding customer satisfaction of the claims process, step by step. And the National Association of Insurance Commissioners (NAIC) calculates a complaint ratio based on the total number of customers vs. the total number of complaints.

American Family vs. GEICO Company Ratings

AgenciesAmerican Family RatingsGeico Ratings
AM BestA (Excellent)A++ (Superior)
Consumer Reports8989
NAIC Complaint Ratio0.79 (total of 73 complaints)0.68 (total of 333 complaints)

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Both American Family and Geico have positive feedback from customers that go through the claims process and do well with managing customer complaints.

Additionally, Geico vs. American Family insurance ratings show that the financial future of both companies is strong, but Geico carries the highest rating possible from A.M. Best.

Before you buy American Family vs. Geico auto insurance, enter your ZIP code to compare multiple auto insurance companies in your area.

Frequently Asked Questions

What is the difference between American Family and Geico Auto Insurance?

American Family and Geico are both well-known auto insurance providers in the United States. While they offer similar coverage options, there are some key differences to consider:

  • Company Structure: American Family is a mutual company, which means policyholders can become company shareholders and may receive dividends. Geico, on the other hand, is a subsidiary of Berkshire Hathaway and operates as a publicly traded company.
  • Pricing: The cost of insurance can vary between American Family and Geico, as it depends on factors such as your location, driving history, and the type of coverage you choose. It’s recommended to obtain quotes from both companies to compare prices specific to your circumstances.
  • Discounts and Features: Each company offers different discounts and features. American Family may have unique benefits, such as its Teen Safe Driver program, which helps young drivers develop safe habits. Geico is known for its wide range of discounts, including those for good students, military members, and federal employees.
  • Customer Service: Customer service experiences can differ between American Family and Geico. Both companies have customer support options available, including online portals and phone assistance. It may be beneficial to read reviews or seek recommendations to gauge customer satisfaction levels.

Which company has better financial stability, American Family or Geico?

Both American Family and Geico are financially stable insurance companies. Geico, as a subsidiary of Berkshire Hathaway, benefits from the strong financial backing of its parent company, which is one of the largest conglomerates in the world. American Family, as a mutual company, has a history of financial stability and focuses on the interests of its policyholders. It’s advisable to research their respective financial ratings and consider factors such as claims-paying ability, credit ratings, and industry reputation to make an informed decision.

Do American Family and Geico offer similar coverage options?

Yes, American Family and Geico offer similar coverage options for auto insurance. Both companies provide standard coverage options such as liability, collision, comprehensive, personal injury protection (PIP), and uninsured/underinsured motorist coverage. However, specific coverage details and options may vary, so it’s important to review each company’s policy offerings and limitations to ensure they meet your individual needs.

Can I bundle my home and auto insurance policies with American Family and Geico?

Yes, both American Family and Geico offer bundling options for home and auto insurance policies. Bundling your policies with the same company can often lead to discounts and simplify your insurance management. However, it’s advisable to compare the bundled rates from both companies and consider factors such as coverage limits, deductibles, and customer reviews to determine the best option for your specific situation.

How can I obtain a quote from American Family and Geico?

To obtain a quote from American Family, you can visit their official website or contact their customer service directly. They have an online quote tool that allows you to enter your information and receive an estimate based on your specific circumstances. Similarly, Geico offers an online quote tool on their website, and you can also reach out to their customer service representatives for assistance. It’s recommended to provide accurate and detailed information to receive the most accurate quotes from both companies.

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